In the field of digital marketing, SEO (Search Engine Optimization) has always been an important means for enterprises to obtain traffic. However, with the intensification of market competition, many companies have begun to pursue the "SEO crash theory", hoping to quickly improve their rankings through short-term investment. This hasty approach often backfires, not only wasting budget but also potentially damaging brand reputation.

Taking a 600000 year budget as an example, how to scientifically allocate resources within an 18 month cycle to achieve sustainable growth? Firstly, companies need to clarify the core goal of SEO: not short-term ranking, but long-term traffic and conversion rate improvement. Therefore, budget allocation should follow the principle of "phased investment and continuous optimization".

In the initial stage (first 6 months), it is recommended to allocate 40% of the budget to infrastructure construction, including website structure optimization, keyword research, and technical SEO. The goal of this stage is to lay a solid foundation, ensure that the website complies with search engine crawling rules, and provide support for subsequent content optimization.

In the mid-term stage (6-12 months), 30% of the budget should be invested in content creation and external link construction. High quality content not only attracts users, but also enhances the authority of the website. Meanwhile, by building external links, the website's weight and ranking can be further enhanced.

In the later stage (12-18 months), the remaining 30% of the budget should mainly be used for data analysis and strategy adjustment. By monitoring key indicators such as traffic, bounce rate, conversion rate, etc., companies can promptly identify problems and optimize strategies to ensure sustained improvement in SEO effectiveness.

In short, SEO is a long-term project that requires scientific budget allocation and continuous effort. To stand out in the fierce market competition and achieve true growth, one must avoid the trap of the "SEO crash theory".

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