In the operation of independent websites, the duration of stay is one of the important indicators to measure user experience and website quality. This article will share a practical case to demonstrate how to use SEO refactoring logic to increase the dwell time of an independent website from 1.2 minutes to 4.8 minutes, bringing significant traffic and conversion growth to the website.

1. Problem diagnosis: Root cause of low dwell time

Before optimization, we conducted a comprehensive data analysis on the independent station and found that the dwell time was only 1.2 minutes. Through user behavior tracking and heatmap analysis, it was found that slow page loading speed, chaotic content structure, and lack of interactivity are the main reasons. These issues not only affect user experience, but also lower search engine rankings.

2. Optimization Strategy: Comprehensive Refactoring from Technology to Content

We have developed multidimensional optimization strategies to address the above issues. Firstly, by compressing images, optimizing code, and using CDN acceleration, the page loading time was reduced by 60%. Secondly, the website navigation and content layout have been redesigned to ensure that users can quickly find the information they need. Finally, interactive elements such as comment sections, Q&A modules, and dynamic recommendations have been added to enhance user engagement.

3. Content optimization: precise matching of high quality and user needs

Content is the core of increasing the duration of stay. We have re planned the content direction through keyword research and user profiling analysis to ensure that each article accurately matches user needs. Meanwhile, adopting more attractive titles and visual elements such as infographics and videos further enhances the readability and appeal of the content.

4. Data validation: Significant increase in dwell time

After three months of optimization, the duration of stay on the independent website increased from 1.2 minutes to 4.8 minutes, the user bounce rate decreased by 40%, and the page views increased by 65%. These data not only validate the effectiveness of optimization strategies, but also provide valuable experience for subsequent SEO work.

5. Continuous optimization: Long term balance between user experience and SEO

SEO optimization is a continuous process. We will continue to monitor user behavior data, regularly update content and technology strategies, to ensure that we maintain a leading position in the fiercely competitive market. By continuously optimizing user experience and SEO performance, we believe that the duration of stay and conversion rate of independent websites will further improve.

Through this case, we can see that scientific SEO refactoring logic can not only significantly improve the duration of stay on independent websites, but also bring a qualitative leap to user experience and website performance. I hope the sharing of this article can provide valuable reference for optimizing your independent website.

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