In the digital age, SEO optimization has become an important means for enterprises to obtain traffic. However, many companies often make fatal mistakes when implementing SEO strategies, resulting in traffic being lost in vain. Here are 3 fatal SEO mistakes that 90% of businesses are making and how to avoid them.

1. Neglecting keyword research

Keywords are the core of SEO, but many companies overlook the importance of keyword research. They often choose keywords that are too broad or highly competitive, making it difficult for the website to achieve ideal rankings. The correct approach is to conduct in-depth keyword research and select long tail keywords that are relevant to the business and have moderate search volume. This not only improves the visibility of the website, but also attracts more precise target users.

2. Poor content quality

Content is the foundation of SEO, but many companies publish a large amount of low-quality content in order to quickly fill their websites. These contents not only fail to attract users, but may also be penalized by search engines. High quality content should have originality, relevance, and practicality, and be able to provide valuable information to users. In addition, regularly updating content is also an important means of maintaining website activity.

3. Neglecting technical optimization

Technical optimization is an important component of SEO, but many companies overlook it. Slow website loading speed, unfriendly mobile devices, and chaotic URL structures can all affect user experience and search engine crawling. Enterprises should regularly check the technical performance of their websites to ensure fast loading, responsive design, and clear URL structure. In addition, using HTTPS protocol and optimizing website maps can also improve the SEO performance of the website.

By avoiding these common SEO mistakes, businesses can significantly increase website traffic and rankings. Remember, SEO is a continuous optimization process, and only by constantly improving and adjusting can one stand out in a fiercely competitive market.

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