Chinese enterprises have adopted various methods in online marketing, combining the advantages of traditional marketing and digital tools. With the development of technology and changes in the market, more and more enterprises are using online marketing as the main means to acquire customers, enhance brand influence, and increase sales. Here are some common online marketing methods currently used:

1. Search Engine Optimization (SEO) objective: To improve website ranking on search engines such as Baidu and Sogou by optimizing website content and structure, thereby increasing organic traffic. Application: Many small and medium-sized enterprises and cross-border e-commerce companies will conduct website SEO optimization to improve the visibility of their websites on search engines. 2. Search Engine Marketing (SEM) Objective: To increase brand exposure and guide potential customers by purchasing keywords through search engine advertising (such as Baidu bidding ranking). Application: Enterprises can place paid advertisements on platforms such as Baidu and 360 to obtain instant traffic and precise conversions. 3. Social media marketing (SMM) goal: to interact with users through social platforms (such as Weibo, WeChat, Xiaohongshu, Tiktok, Kwai, etc.) to increase brand exposure and customer participation. Application: Enhance brand influence and sales conversion through publishing content, interactive marketing, KOL/influencer cooperation, live streaming sales, and other forms. 4. Content marketing objective: To attract and educate potential customers through high-quality articles, videos, blogs, e-books, and other content, and establish brand authority and trust. Application: Enterprises publish valuable content through platforms such as official account, Zhihu, microblog, and B station to establish the image of industry experts and attract audience attention. 5. Community marketing goal: Establish user communities through social platforms such as WeChat groups and QQ groups, increase brand loyalty, and promote word-of-mouth communication. Application: Utilize WeChat groups, WeChat group owners, social circles, etc. for precise marketing and customer relationship management. 6. Video marketing objective: To increase brand exposure and user engagement through short videos, live broadcasts, and long videos. Application: Platforms such as Tiktok, Kwai, Little Red Book and other video platforms have become important positions for enterprise marketing. Enterprises attract audiences and promote products through creative videos. 7. Email marketing objective: To increase conversion rates and customer stickiness by regularly sending emails to potential or existing customers. Application: Push product information, promotional activities, etc. to users through email promotion, holiday marketing, and other means. 8. KOL/Internet celebrity marketing objective: To promote the brand by collaborating with well-known bloggers and KOLs (opinion leaders) and leveraging their influence. Application: Enterprises collaborate with celebrities, industry experts, or traffic bloggers to promote their products or brands through their social media platforms. 9. Live streaming sales target: Through live streaming, showcase product features to the audience, answer questions in real time, and make direct purchases through the live streaming platform. Applications: On platforms such as Taobao Live, Tiktok, Kwai, etc., enterprises cooperate with online celebrities or full-time anchors to directly promote sales through interaction. 10. Cross border e-commerce marketing objectives: Utilize cross-border e-commerce platforms (such as Alibaba International, JD International, Amazon, etc.) for global marketing. Application: Attract international customers and increase sales through platform SEO, PPC advertising, cross-border logistics, and other methods. 11. Data driven marketing objective: By analyzing user behavior data, customizing precise marketing strategies, and improving marketing effectiveness. Application: Optimize advertising placement and increase conversion rates through big data analysis, user profiling, AI recommendations, and other methods. 12. Programmatic advertising goal: Utilize artificial intelligence and big data to automate the purchase of advertising positions and optimize advertising placement effectiveness. Application: The core of programmatic advertising is real-time bidding (RTB), which selects the most suitable advertising channels and audiences through data analysis. 13. APP promotion goal: Increase brand exposure and improve user stickiness through mobile APP. Application: The enterprise makes use of mobile Internet traffic to promote by making brand APP or cooperating with third-party APP. 14. Word of mouth marketing objective: To increase brand exposure, enhance user trust and purchasing desire through word-of-mouth communication. Application: Utilizing consumer social networks to achieve viral transmission through customer reviews, user sharing, and community recommendations. 15. Brand cooperation and joint marketing objectives: Collaborate with other brands or platforms to jointly promote the market and expand the audience. Application: Brands collaborate with companies in different fields to organize events or enhance their brand influence through mutual promotion. These methods do not exist in isolation, and many companies will combine various online marketing strategies based on their market needs and goals to achieve the best results.

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