What SEO knowledge points are necessary to learn to increase Baidu's weight in Baidu optimization?

Improving Baidu's authority is one of the main purposes of SEO optimization. Search engines give each website a certain level of trust and ranking, which is equivalent to giving the website or each page an authoritative value. For example, the PR value introduced by Google in the early days was a weight value calculated based on link relationships, and no other engine uses this standard now. So what SEO knowledge points are necessary to learn to increase Baidu's weight? Baidu Optimization

1、 What is Baidu's weight value?

A reference indicator value not officially recognized by Baidu, currently launched by third-party tools. In the industry, we generally look at three platforms: Webmaster Tools, Aizhan, and 5118. They have their own calculation rules, with values generally ranging from 0-10 for Webmaster Tools and 0-9 for Webmaster Tools. The larger the value, the more estimated traffic and higher the weight. Therefore, increasing Baidu's weight is our main task.

Starting from Google earlier, website weight calculation was born, and now for SEO practitioners, we mainly rely on the weight values provided by third-party platforms, targeting search engines such as Baidu, 360, Sogou, Shenma, and Toutiao.

2、 What SEO knowledge points are necessary to learn to increase Baidu's weight?

1. Internal website optimization

Internal optimization of a website plays an important role in improving its weight. As long as internal optimization is done well, the website's ranking in search engines can be improved. If internal optimization is not done well, even if the website has a ranking, it will not be very stable.

Internal website optimization includes code optimization, structure optimization, image optimization, anchor text, etc. SEO personnel must carefully optimize the internal website, so as to stand out in the highly competitive Internet, let the website have a good ranking, and obtain a lot of traffic.

2. High quality content

The importance of high-quality content for website optimization is self-evident, especially since Baidu search engine loves high-quality original content. If a website updates high-quality content regularly and quantitatively every day, search engine spiders will enter the website on time every day, crawl the content of the website, thereby increasing the website's indexing and weight, and promoting the improvement of rankings.

3. External link construction

When building external links, it is important to choose platforms with high weight and relevance. At the same time, when exchanging friendship links, it is necessary to exchange them with websites with high weight and relevance. This will help optimize the website and increase its weight.

The above is the complete content of "What SEO knowledge points are necessary to learn to increase Baidu's weight?", for the purpose of interactive communication and learning among webmaster friends. SEO optimization is a process that needs to be persisted in, and we hope everyone can make progress together.

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