Off site optimization methods and suggestions in website SEO optimization. SEO optimization includes both on site optimization and off site optimization. Off site optimization includes external links and brand promotion of the website, which can be approached from the following points: 1. Increase the number of external links while paying more attention to quality; 2. Persist; Content is king, links come after; The principle of; 3. Cleverly use friendship links. SEO optimization is a long-term process that requires time and effort. It is impossible to achieve a qualitative leap in a short period of time, so website optimization should be persistent and not optimized for the sake of optimization. When it comes to SEO optimization, I believe everyone knows that SEO optimization includes both on site optimization and off site optimization. On site optimization mainly includes keyword optimization, URL optimization, page optimization, structure optimization, and so on. These have been repeatedly discussed by Pin Chuan Marketing in the previous content, and today we will talk about off site optimization. SEO optimization includes external links and brand promotion of a website. What we often refer to as off-site optimization mainly refers to link building. Due to the influence of external links on relevance, indexing, and weight, it directly leads to differences in keyword rankings and search traffic. It is now generally believed that external link factors account for more than 60% to 70% of SEO optimization, far exceeding the importance of internal website optimization. Link building not only achieves good search engine rankings, but also brings benefits such as improving website visibility and increasing external traffic. Although SEO optimization models have been constantly changing in recent years, link building has always been a major element of SEO optimization. In recent years, link building has also shifted from opportunistic methods (such as using junk links, QQ group sending, forum group sending software, etc. to create external links) to a quality-oriented model. To carry out off-site optimization, the following points should be taken into consideration. 1. While increasing the number of external links, pay more attention to quality. External links are links from other websites that directly affect your ranking and visibility. The more external links there are, the higher the website's weight can be. However, the number and ranking are not linearly related, and some deliberate manual external link construction cannot play a significant role. Two or three high-quality links often lead to a qualitative leap in ranking. Try to spend more time and effort searching for websites with high weight and content relevance. 2. Persist“ Content is king, links come after; The principle. High quality content can bring high-quality links, but links cannot generate content for your website, and in the end, you still cannot obtain high-quality external links. High quality original content can provide users with valuable things, thereby bringing traffic. For website content, it is necessary to maintain stable updates, which can enable search engine spiders to crawl and index your webpage content on a regular basis. 3. Cleverly use friendship links. For some new websites, it is often difficult to obtain external links, so exchanging links with related websites is the most effective way. Friendship link building is the simplest and most common form. One thing to remind everyone is that SEO optimization is a long-term process that requires time and effort. It is impossible to achieve a qualitative leap in a short period of time, so website optimization should be persistent and not optimized for the sake of optimization.

Previous：How to avoid title conflicts in website SEO optimization and

Next：SEO optimization methods for marketing websites